Trusted by Global Companies and Startup Brands
About Power Brands
Power Brands is a premier beverage development and consulting firm, built and operated by Darin Ezra, a renowned expert in consumer product innovation.
With over 30 years of experience, Darin has dedicated his career to building and launching consumer brands for some of the world’s leading corporations and promising startups.
Power Brands has developed over 2,000 beverage brands, spanning industries from energy drinks and sports nutrition to teas, cocktails, and functional beverages.
Comprehensive Services Offered
Power Brands Consulting Services
End-to-end consulting tailored to beverage startups and growing brands:
Concept Development:
Working with clients to transform ideas into viable products, including:
• Brand creation
• Packaging design
• Formulation of recipes
Business Strategy:
Building actionable plans for entering the market, including budgeting and investor-ready pitch decks.
Funding Assistance:
Supporting capital-raising efforts by creating professional presentations and introductions to investors.
Product Development
Power Brands offers a full suite of product development services, covering:
Packaging:
• Sourcing appropriate packaging and suppliers or producing custom designs.
• Advising on eco-friendly and innovative packaging solutions.
Formulation:
• Developing unique recipes and formulations in a state-of-the-art Los Angeles lab.
• Expertise spans functional ingredients, clean-label formulas, and shelf stability.
Design Services:
• Creating standout branding, including packaging, marketing materials, websites, and social media assets.
Production & Manufacturing
Seamless production with its vast network of manufacturing and logistics partners:
Global Manufacturing Network:
• Relationships with contract manufacturers who produce beverages in various formats.
Supplier Connections:
• Access to top suppliers for ingredients, packaging materials, and printing.
Quality Control:
• Ensures compliance, regulatory approvals, and superior product quality.
Logistics Support:
• Storage, national shipping, and direct-to-consumer deliver.
Power Brands Consulting Services
End-to-end consulting tailored to beverage startups and growing brands:
Concept Development:
Working with clients to transform ideas into viable products, including:
• Brand creation
• Packaging design
• Formulation of recipes
Business Strategy:
Building actionable plans for entering the market, including budgeting and investor-ready pitch decks.
Funding Assistance:
Supporting capital-raising efforts by creating professional presentations and introductions to investors.
Product Development
Power Brands offers a full suite of product development services, covering:
Packaging:
• Sourcing appropriate packaging and suppliers or producing custom designs.
• Advising on eco-friendly and innovative packaging solutions.
Formulation:
• Developing unique recipes and formulations in a state-of-the-art Los Angeles lab.
• Expertise spans functional ingredients, clean-label formulas, and shelf stability.
Design Services:
• Creating standout branding, including packaging, marketing materials, websites, and social media assets.
Production & Manufacturing
Seamless production with its vast network of manufacturing and logistics partners:
Global Manufacturing Network:
• Relationships with contract manufacturers who produce beverages in various formats.
Supplier Connections:
• Access to top suppliers for ingredients, packaging materials, and printing.
Quality Control:
• Ensures compliance, regulatory approvals, and superior product quality.
Logistics Support:
• Storage, national shipping, and direct-to-consumer deliver.